--- title: New You Permanent Makeup | Sukesh Das url: https://sukeshdas.com/project/new-you-permanent-makeup/ description: Logo, brand identity and a WordPress website for a permanent makeup studio and training academy in Kalamazoo, Michigan, built to turn visitors into booked appointments. --- [Back to portfolio](https://sukeshdas.com/portfolio/) # New You Permanent Makeup Logo, brand identity and a WordPress website for a permanent makeup studio and training academy in Kalamazoo, Michigan, built to turn visitors into booked appointments. [Get a free quoteGet a quote](https://sukeshdas.com/contact-us/) ![New You Permanent Makeup website on a desktop, laptop, tablet and phone](https://sukeshdas.com/wp-content/uploads/2026/10/new-you-permanent-makeup-featured.webp) > Sukesh, is wonderful. Very professional, responsive and kind. He is very talented and I'll continue to use as well as recommend his services! **Stacy Nielsen** New You Permanent Makeup Client review New You Permanent Makeup is a permanent makeup studio in Kalamazoo, Michigan, run by Stacy Nielsen, who has been doing permanent makeup for over 18 years, and her daughter Autumn. They offer hairstroke, combo and powder brows, eyeliner, lip blushing and more, and train new artists through their own academy. ## A brand before a website The studio’s name carries the promise: a new look, a new feel, a new you. I started with the logo and brand identity, so the site, the social profiles and the studio itself all speak with one look: elegant and feminine, but clean enough to say “you are in expert hands”. ![New You Permanent Makeup homepage on a laptop and a tablet](https://sukeshdas.com/wp-content/uploads/2026/10/new-you-permanent-makeup-laptop-tablet.webp) ## What I built - **Logo and brand identity** for the studio - **A services page with clear prices** for every treatment and its 4-week touch-up, so clients know the cost before they call - **A before and after gallery** , because in permanent makeup the work itself is what sells - **Google reviews on the homepage** , pulling in nearly 200 five-star ratings automatically - About, Blog and Contact pages, plus a route for artists interested in their training courses ![New You Permanent Makeup website on three phones](https://sukeshdas.com/wp-content/uploads/2026/10/new-you-permanent-makeup-phones-float.webp) ## Why WordPress Stacy and Autumn add new results and posts often, so the site had to be easy for them to update. WordPress with the Kadence theme and Elementor keeps editing simple and pages quick to load on the phones most of their clients browse on. ![New You Permanent Makeup website on a desktop computer, a tablet and a phone](https://sukeshdas.com/wp-content/uploads/2026/10/new-you-permanent-makeup-desktop-tablet-phone.webp) ![New You Permanent Makeup website pages on rows of phones](https://sukeshdas.com/wp-content/uploads/2026/10/new-you-permanent-makeup-phones-desk.webp) ## The outcome A studio with a strong reputation now has a brand and a website that match it. Visitors see real results, real reviews and real prices in a few scrolls, then get in touch. Running a beauty studio and want a brand and site that book appointments? [Let’s talk](/contact/). Service used [WordPress website development](https://sukeshdas.com/services/wordpress-web-design/) Custom WordPress sites on a lightweight theme, with the block editor set up the way you will actually use it and only the plugins you need. [See the service](https://sukeshdas.com/services/wordpress-web-design/) [Read: Coaching Website Gets No Discovery Calls? 5 Reasons and Fixes](https://sukeshdas.com/coaching-website-no-discovery-calls/) Share this project ## Project details Category WordPress Client New You Permanent Makeup Industry Permanent makeup Services Logo design, Brand identity, WordPress website, Elementor, SEO Location Kalamazoo, Michigan, United States ## Have a similar project? Tell me what you need. I'll respond within 4 hours. 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