--- title: TreasureCon Website Redesign | Event Website Case Study url: https://sukeshdas.com/project/treasurecon/ description: How I rebuilt TreasureCon, a fast-growing collectibles and TCG convention, from a one-page Squarespace site into a premium multi-city WordPress website. --- [Back to portfolio](https://sukeshdas.com/portfolio/) # TreasureCon A premium multi-page WordPress redesign for TreasureCon, a fast-growing trading card and collectibles convention expanding from Perth to cities across Australia and the UK. [Get a free quoteGet a quote](https://sukeshdas.com/contact-us/) ![TreasureCon homepage on a laptop and a tablet](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-laptop-tablet.webp) Results Faster page loads 2X Easier to buy from every page Tickets Easy apply forms for vendors and sponsors Vendors TreasureCon is a trading card, collectibles and pop culture convention that started in Perth, Western Australia. In two years it grew from a first-time show into a full weekend at the Perth Convention and Exhibition Centre, with special guests flown in from the USA and thousands raised for the Starlight Children’s Foundation. Now the brand has eight confirmed shows across Australia and the UK, including Melbourne, Adelaide, Sydney, Brisbane and Birmingham. The website needed to grow with it. ## The challenge The original site was a single Squarespace page built for one show in one city. Tickets, vending, the venue and past highlights were all stacked into one long scroll, with dates and copy left over from earlier events. It worked for a local launch, but it could not sell tickets across several cities, recruit vendors and sponsors, or make a first-time visitor feel this was a serious, premium event. ![TreasureCon homepage before and after the redesign](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-homepage-before-after-scaled.webp) ### Before - One long page for everything - Built around a single Perth show - Outdated dates and mixed messaging - No clear path for vendors or sponsors ### After - Dedicated pages for every audience - Built for a multi-city tour, named by location - A rich purple and gold brand that feels premium - Clear calls to buy, vend, sponsor and register ![TreasureCon website pages standing side by side](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-standing-pages.webp) ## The approach I started by reviewing the old site alongside leading collectibles shows in Australia and the UK, then built a full clickable prototype before touching WordPress. That let the client react to real pages instead of descriptions. We went through several rounds on colour, moving from a dark corporate look to a rich purple base with gold accents and frosted glass cards. The goal was premium for the collectibles world, not premium like a bank. The organiser is a vendor himself and walks the floor at every show, so the copy speaks to collectors as a fellow collector. Shows are named by city, like TreasureCon Perth or TreasureCon Melbourne, so the brand scales cleanly as new locations are added. ![TreasureCon website on a desktop, laptop, tablet and phone](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-featured.webp) ## What I delivered - A custom WordPress and Elementor build with global colours, fonts and responsive type for desktop, tablet and mobile - Home, Events, Vend With Us, Sponsor and FAQ pages, plus a rebuilt ticketing flow - Clear ticket tiers with age rules and VIP family passes - An All Shows schedule covering every upcoming city, plus a live countdown to the next show - Vendor expression of interest and Register Interest forms - Social proof with sponsor logos and real attendee testimonials - An accordion FAQ, mobile navigation, and SEO titles and descriptions for every page ![TreasureCon website pages on rows of phones](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-phones-desk.webp) ![TreasureCon website sections laid out at an angle](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-pages-grid.webp) ## The outcome TreasureCon now has a website that matches the size of its ambition. Collectors can find their city and buy the right ticket in a few taps, vendors and sponsors have their own pages to apply, and anyone landing for the first time sees a polished, premium event worth travelling for. Because the site is built on reusable Elementor templates, adding the next city is a quick job, not a rebuild. Running an event, convention or festival that has outgrown its website? [Let’s talk](/contact/). ![TreasureCon website on a desktop computer, a tablet and a phone](https://sukeshdas.com/wp-content/uploads/2026/10/treasurecon-desktop-tablet-phone.webp) ## Services used on this project 2 services - [WordPress website development Custom WordPress sites on a lightweight theme, with the block editor set up the way you will actually use it and only the plugins you need.](https://sukeshdas.com/services/wordpress-web-design/) - [Website migration Moving between WordPress, Squarespace, Wix and Webflow, or to a better host, with a plan that protects content, rankings and email.](https://sukeshdas.com/services/website-migration/) Share this project ## Project details Category WordPress Client TreasureCon Industry Events and entertainment Services [WordPress website development](https://sukeshdas.com/services/wordpress-web-design/), [Website migration](https://sukeshdas.com/services/website-migration/) Timeline 3 Weeks Location Perth, Australia ## Have a similar project? 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