CDH Advisors is a strategic advisory firm in Brentwood, Tennessee, working with small and mid-market businesses, founder-led companies and service organizations across the country. Its founder, Colin Hewett, has been an Army officer, a Fortune 500 healthcare consultant and a startup COO. The website had to feel as steady and credible as the advice he gives.
Three decisions that shaped the site
1. Five pages instead of three
The client asked for three pages. I suggested adding About and FAQ. People hiring an advisor are really hiring the person, so Colin’s story and credentials needed a page of their own. And buyers have the same questions before they reach out, so an FAQ answers them in advance.
2. A palette taken from the logo
Instead of inventing new colours, I built the Squarespace palette from the logo’s navy and blue tones, with Poppins headings and DM Sans body text. One warm orange is kept for calls to action, so the next step always stands out without shouting.
3. Answer the comparison question directly
Business owners shopping for help have usually heard of EOS, Scaling Up or OKRs. Rather than ignore that, the FAQ explains how System & Soul compares, which companies it suits and how long an engagement runs.
Page by page
- Home moves from who the firm is, to how it works, to the questions worth asking before you hire an advisor
- Services covers Strategy, Culture and Operations, with the 90-day System & Soul install explained step by step, plus leadership coaching and Fractional COO work
- About sets Colin’s biography and headshot side by side
- FAQ answers fit, method and engagement questions
- Contact ends with a simple “Let’s talk” and a booking link
All of the client’s final copy is placed exactly as written, and every page has its own SEO title and description.
Why Squarespace
Squarespace 7.1 gives Colin a site he can edit himself, with no plugin updates and no developer on call. Hosting, security and SSL are built in, and a little custom CSS let me match the finer details of his brand.
Consultant or coach with a nuanced offer to explain? Let’s make it clear.
