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Pindown Advertising

A six-page Squarespace website for a Queens, NY digital marketing agency, written around accountability and built to book paid strategy calls.

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Results

Lighthouse best practices score
100
Desktop load time (LCP)
1.1s
Lighthouse accessibility score
95

Pindown Advertising is a digital marketing agency in Flushing, Queens, New York. They run local SEO, paid ads on Google, Meta, TikTok and LinkedIn, HubSpot email marketing, conversion work and GA4 analytics.

How I helped

An agency website has a hard job: every visitor has already heard big promises from someone else. Pindown’s difference is that they report on everything and the person who pitches you is the person who runs your account. My job was to make that difference obvious in the first few seconds, and to turn interest into a booked call instead of an inbox full of “just checking” emails.

Pindown Advertising homepage on a laptop and a tablet

Six pages, one path

  • Home, which opens with “We don’t guess. We track, optimize, and deliver.” and animated counters for the key numbers
  • About, with the people behind the agency
  • Services, covering local SEO, paid ads, web design, email, conversion work and analytics
  • Book a Call, with a calendar built into the page for a 45-minute strategy session
  • Contact and a Privacy Policy
Pindown Advertising website on three phones

Why Squarespace

Pindown sells marketing, not websites, so they needed a site that looks sharp and that they can update between client work without a developer. Squarespace handles hosting, security and SSL, and its clean editor let me build an editorial layout with Playfair Display and DM Sans in deep teal and cream without heavy custom code.

Pindown Advertising website sections laid out at an angle
Pindown Advertising website on a laptop

What they have now

A site that sounds like them: confident, specific and a little impatient with fluff. Every page ends at the same place, the booking calendar, so a visitor who likes what they read can pick a time straight away.

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Tell me what you need built. I reply by email with ideas and a quote.

Sukesh Das

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