Skin Haus & Wellness is a skincare and wellness studio in Langley, Canada, offering medical aesthetics, laser treatments and wellness plans. The treatments were premium, but the website was a single booking link. There was no way to explore services, compare options or buy anything online.
The challenge
The studio was leaving revenue on the table. Clients who wanted a package or a gift had to call or walk in, and new visitors had nothing to help them decide. The goal was clear: a website that looks as premium as the studio and sells around the clock.
Before
- One job: take a booking
- No way to compare treatments
- No packages, nothing to buy online
- Little for Google to understand
After
- Seven pages that show the studio properly
- A highlight section for every treatment
- Packages clients can buy online, any time
- Titles, descriptions, headings and alt text set up for search
The approach
I built the site on Squarespace, mobile first, because most clients find the studio on their phone. Soft neutral colours, large imagery and plenty of space keep it calm, the way a treatment room should feel. Booking and buy buttons sit where people make up their minds, not only in the menu.
What I delivered
- Seven pages: Home, About, Our Services, Packages, Skincare, Contact and Booking
- A Packages store with clear prices and a buy button on every package
- Service pages that explain each treatment and lead straight to booking
- On-page SEO so Google understands what the studio offers and where
Why Squarespace
The studio needed to sell online and keep treatments, prices and photos up to date without a developer. Squarespace Commerce handles checkout and payments, and the editor is simple enough for the team to use between appointments. Hosting, security and SSL are included, so there is nothing to maintain.
The outcome
The website went from taking bookings to making sales. Online revenue doubled year on year, the store converts 1.36% of visitors into buyers, and the average order is over $1,000 because clients buy full treatment packages, not single sessions. The site now looks as premium as the studio and earns like it too.
Run a spa, clinic or studio and want your website to sell, not just take bookings? Let’s talk.
