Texas Esports Collective is a San Antonio based nonprofit building organised esports across the state. It runs two membership tracks, one for high schools and one for colleges, plus a full competitive season and flagship LAN events such as the Metroplex Major in Dallas. Aaron Jaggers came to me with a clear reference and a framework for the site, and needed it turned into something polished, quickly.
A framework, not a finished design
Aaron knew what the organisation needed to say: who the collective is, what each membership costs and includes, which games it runs and when. What the framework left open was how 20 pages of that information should fit together, so a teacher, a college program lead and a student could each find their way without help. Those gaps were where most of the real design work happened.
The judgment calls
- Navigation by audience. Scholastic and Collegiate each got their own section with an overview and an apply page, so schools never wade through details meant for universities.
- Prices up front. The $500 and $1,000 memberships sit in the very first screen as apply buttons. Program leads often need a number before they can take anything to their administration.
- A home for every game. Each title, from VALORANT to Super Smash Bros. Ultimate, has its own page, linked from a games strip on the homepage.
- Events that feel like events. The Metroplex Major got a flagship treatment in midnight and gold, so it reads as the headline weekend of the season.
What is on the site
- Membership, Scholastic and Collegiate overviews with separate application pages
- Season schedule, collegiate splits and a Host an Event request page for venues
- About, Mission and Vision, Founding Members, Partners, FAQ and News
- Game pages and a dedicated Metroplex Major event page
- A bold dark, red and blue look that fits esports while staying credible for schools
Built to keep moving
An esports season changes week to week. The homepage event cards, schedule and news are set up so the team can swap in the next tournament or announcement in minutes. The work itself moved the same way: quick rounds of feedback, small adjustments handled straight away, and a launch without friction.
Running a league, association or nonprofit with a lot to organise? Let’s map it out together.
