New You Permanent Makeup is a permanent makeup studio in Kalamazoo, Michigan, run by Stacy Nielsen, who has been doing permanent makeup for over 18 years, and her daughter Autumn. They offer hairstroke, combo and powder brows, eyeliner, lip blushing and more, and train new artists through their own academy.
A brand before a website
The studio’s name carries the promise: a new look, a new feel, a new you. I started with the logo and brand identity, so the site, the social profiles and the studio itself all speak with one look: elegant and feminine, but clean enough to say “you are in expert hands”.
What I built
- Logo and brand identity for the studio
- A services page with clear prices for every treatment and its 4-week touch-up, so clients know the cost before they call
- A before and after gallery, because in permanent makeup the work itself is what sells
- Google reviews on the homepage, pulling in nearly 200 five-star ratings automatically
- About, Blog and Contact pages, plus a route for artists interested in their training courses
Why WordPress
Stacy and Autumn add new results and posts often, so the site had to be easy for them to update. WordPress with the Kadence theme and Elementor keeps editing simple and pages quick to load on the phones most of their clients browse on.
The outcome
A studio with a strong reputation now has a brand and a website that match it. Visitors see real results, real reviews and real prices in a few scrolls, then get in touch.
Running a beauty studio and want a brand and site that book appointments? Let’s talk.
