Step by Step Rehab & Wellness is the in-home physical therapy practice of Dr. Mathison McConville, DPT. It is cash-pay, needs no referral, and serves Northern Virginia, Washington DC and Southern Maryland.
Answering “why pay out of pocket?”
Every visitor to a cash-pay practice has the same question: why pay myself when insurance covers a clinic? Avoiding it would lose them. So the site answers it head on, with a side-by-side table comparing one-on-one care at home with a traditional clinic, point by point, and prices published openly, from single visits to packages.
At your door
“One-on-one Physical Therapy. At your door.” Gold on black and cream with Playfair Display gives the site the feel of a concierge service rather than a clinic, which is exactly how the practice works.
What I built
- Home, About, Services, How It Works and Contact
- A Get Started page with online booking, intake forms and a card on file in one flow
- A How It Works page that walks through a visit from booking to treatment
- A small shop for branded clothing
Why Squarespace
Squarespace brought booking, intake forms, payments and a shop together without stitching separate tools to a website. For a solo practitioner, one system to log into is worth a lot.
The result
A premium site that turns the biggest objection into the main selling point. It scores 100 for SEO and best practices and 98 for accessibility in Google Lighthouse.
Running a cash-pay or concierge practice? Let’s make the value obvious.
