Prescott Calder LLP is a CPA firm on King Street West in Toronto. It provides audit, tax and advisory services to mining, metals, energy and physical commodity trading companies, and to multinational groups.
Speaking the client’s language
Generic accounting copy would lose this audience in one sentence. Their clients move physical commodities across borders, so the site speaks their language from the first scroll: “A bundle of refined metal or a barrel of crude oil can create tax and reporting consequences in three countries.” The Services page names the standards they deal with every day, including IFRS 6, IAS 2, IFRS 9 and IFRS 15.
Four focused pages
The firm does not need a large site; it needs the right one. Home sets out who they help and how, About introduces the firm, Services goes into detail for each kind of business, and Contact offers a form and the office address. A “Speak With Our Team” button follows the visitor throughout.
Who it is for, at a glance
Four “who we work with” segments let a CFO recognise their own business at once, and a four-step approach explains how an engagement runs.
Why Squarespace
For a professional services firm, the website must look established and never break. Squarespace handles hosting, security and updates, and the partners can change text themselves. Navy and bronze on cream, with Playfair Display and League Spartan, give it a quiet premium feel.
Where it stands
A site that sounds like a specialist rather than a generalist. It scores 100 for best practices, 94 for accessibility and 92 for SEO in Google Lighthouse.
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