Leap-Resilience LLC is the student success practice of Dr. Kortnee Burrell, an educator and strategist who helps students persist to graduation. Her new book, The College Success System, needed a home online: one page that could sell the book to students and parents and, just as importantly, bring in bulk orders and partnerships from colleges and student support programs.
The challenge
The book speaks to two very different readers. A student or parent wants a quick reason to buy. A program director at a college wants proof, a clear fit with programs like TRIO or First-Year Experience, and a way to order through a purchase order or P-Card. One page had to do both without feeling crowded.
The approach
I built the page in WordPress with Elementor and laid it out as a story. It opens with a clear promise and the book cover, splits early into what the system does for students and for institutions, then builds trust with the official trailer, the author’s background, documented outcomes and real testimonials. Navy, gold and a warm cream background give it the feel of a serious academic book rather than a generic sales page.
What I delivered
- A one-page landing site with sticky navigation to every section
- A dual-audience section for students and parents, and for educators and institutions
- An embedded book trailer, author bio, results and a testimonial slider
- An institutions section listing the programs the book fits, from TRIO and GEAR UP to Summer Bridge
- Two clear buying paths: Amazon for individual readers, and institutional ordering for schools
- An inquiry form that captures inquiry type, estimated quantity and preferred purchasing method
- Responsive layouts for desktop, tablet and mobile, with on-page SEO
The outcome
Dr. Burrell now has a single link she can share with anyone, from a parent at a workshop to a dean planning next year’s first-year program. Readers can buy on Amazon in one click, and schools arrive at her inbox already telling her what they need, how many copies and how they want to pay, so every inquiry starts as a real conversation.
Launching a book, course or program and need a landing page that sells? Let’s talk.
