Supernova Sciences supplies research compounds to laboratories across the US from Santa Barbara, California, and sells through its own WooCommerce store. Since November 2025 I have been their Website and Marketing Manager: one person looking after the brand, the store, the code behind it, the emails, the data and the search growth. It is an ongoing partnership, and in that time revenue has grown four times.
More than a website project
Most store owners juggle a designer, a developer, an email agency and an SEO contractor, and spend their time passing messages between them. Supernova has one partner who sees the whole picture, so a change to a product page, a checkout plugin and the next email campaign all pull in the same direction.
What I look after
Brand and product imagery
A new logo and brand guidelines gave the company a clear identity in a crowded market. With more than 50 compounds in the catalogue, a color-coded product image system makes every product family recognizable at a glance.
The WooCommerce store
Built on XStore and Elementor Pro, with a compound library, clear categories, product comparison and a wishlist. ShipStation handles fulfilment, and a 21+ age verification gate keeps the store compliant.
Custom plugins
Where off-the-shelf plugins fall short, I build what the business needs. Offline Pay for WooCommerce adds app-based payment options at checkout. A custom cost-of-goods plugin shows the real profit on every order, so decisions are based on margin, not just revenue. New tools are added as the business grows.
Email marketing and retention
Campaigns, automated flows and cart abandonment recovery bring customers back, while refer-a-friend rewards and an affiliate program turn happy customers into new ones.
Analytics and tracking
Google Tag Manager and Google Analytics track the full journey, from first visit to purchase, so every change can be measured and the next decision is based on data rather than guesswork.
SEO and monthly care
Every month: product and category content, technical SEO fixes, plugin and core updates, backups, security checks and speed tuning. Steady work rather than one-off pushes, which is why clicks from Google are up 42% and search impressions up 49%.
Where it stands
Four times the revenue, a brand that looks consistent from the logo to every product photo, and a store that is easier to shop and easier to run. The work continues every month.
Want one partner who looks after your store, your marketing and your growth? Let’s talk.
