Seizing 61:1 is the practice of Asia Johnson, M.S., BCBA, LBA. She consults with executives on organizational behavior management, provides in-home ABA therapy for families in Colorado, Louisiana and Nebraska, and mentors and supervises other BCBAs.
One expert, three audiences
Asia came to me with a Wix site that held three very different service areas, executive consulting, ABA therapy and BCBA mentorship, with nothing tying them together. Visitors had no easy way to tell which part was for them. A CEO, a parent and a newly certified clinician each come with different questions and different words, and one page that tries to speak to all three speaks to none.
So we started from scratch: a new platform, a new design direction and new copy written around each audience, with a clear path in for each one while the brand still feels like one business led by one person.
How the site is organised
- ABA Services for families, explaining in-home therapy in plain language
- Mentorship for BCBA trainees and clinicians looking for supervision
- Business consulting for behavioral healthcare for executives and organisations
- About, with Asia’s credentials and story, and a “watch her story” video
- Blog, with categories for each audience
- Contact, where the form asks which area you are interested in, so every enquiry arrives already sorted
Why Squarespace
Asia runs a growing practice, not a web team. Moving from Wix to Squarespace gave her a cleaner editor to publish posts, update services and read enquiries herself, with hosting and security handled. I built the layouts with Squarespace Stacks and added subtle animations with Finish Layer, without custom code she would have to maintain. Plum, blush and gold, with Playfair Display and a handwritten script accent, make it personal and premium at once.
Today
When we got there, Asia said: “The navigation feels intuitive, and I especially love how the three business areas are blended together so seamlessly. The blog also looks fantastic.” Each visitor finds their own door within seconds, and they all meet at one button: Work With Me. It scores 100 for SEO and 98 for accessibility in Google Lighthouse.
Do you serve more than one kind of client? Let’s give each of them a clear path.
